At Jed North all of our clothing starts with the premise it has to be functional. It has to be able to move as you move. Proper gym wear cannot impede your workout. Our brand started when we had problems finding workout clothing that was functional, affordable, and flattering. We took our products into our local gyms and worked with women who live the health and fitness lifestyle. They worked with us to help make sure our product was comfortable, attractive, and worked with their bodies to enhance their workouts. These women who helped shape our early lines, and allow us to now offer the highest quality and comfort of gym clothing to women everywhere.